What is Google Trends & How to Use It

Google Trends is a useful search trends tool that shows how frequently a certain search phrase is entered into Google’s search engine compared to the site’s total search traffic over a given period. 

Google Trends may be used to do comparative keyword research as well as identify event-triggered surges in keyword search traffic.

Google Trends offers keyword-related statistics such as search volume indexes and geographical information about search engine users.

How to Make Use of Google Trends

How does Google Trends function?

You may start by browsing Google Trends and seeing what searches are currently popular, then diving into a topic for additional information. Google Trends, for example, recently published data on trending searches connected to Hurricane Irma, such as top relevant search phrases across the United States and “how to” search queries in Florida.

In addition, you can enter a search phrase into the tool’s search box at the top to see how search traffic for that keyword has evolved over time in different places to get more particular results, change the area, time range, category, or industry, and search type (web, news, commerce, or YouTube).

How to Make Use of Google Trends?

We’ve divided this content into sections depending on your needs to make it simpler to read. We’ll teach you how to utilize Google Trends to accomplish your aim.

1. Track search trends

You will be aware of the Google search popularity of a topic at any given time, thanks to trend tracking. You can schedule posts based on their association with a higher Google search frequency throughout specific times of the year or due to observable triggers.

To begin your investigation, use the tool to search for any specified phrase.

2. Look for fresh keywords

The ideal approach to finding fresh content ideas is to start with a seed term, then narrow your searches by time range and country before scrolling down to the last two blocks.

Suggestions linked to your seed phrase will appear in the “Related inquiries” section to the right. Filter the keywords to obtain the most relevant results, and you will see the most frequently searched searches for that period.

Google Trends also allows you to view this search information in two ways:

• Hot (rising) themes that have lately gained traction.
• Popular subjects from a given period that you choose.

The top searches indicate the most frequently searched terms linked to your topic.

3. Do some market research.

Before choosing a niche for your website, make sure it is something that people are still interested in learning more about and where you believe you can provide some unique value that can solve an issue or ease a pain point. Trends come and go therefore you should investigate and assess whether your concept can last.

Google Trends is a wonderful tool for this specific purpose. First, look up the niche you want to target with your website. Then, in “Interest over time,” change the statistic date from 12 months to the current year. In this manner, you can get a sense of how it has progressed or regressed over time. Consider it a Google search popularity and longevity tool.

For example, if you search for current subjects such as “bitcoin” or “vlogging,” you will see a massive spike in the charts over the last few years. In contrast, if you search for “financial,” you will observe no significant surges. Instead, it has a devoted, consistent, and widespread fan base.

4. Contrast keywords

Use the comparison option in Google Trends to discover which relative keywords have the most searches and how they change over time.

As previously noted, certain phrases see a significant rise in popularity for brief periods before dropping to very few searches each month. On the other side, certain phrases never encounter spikes and stay stable over lengthy periods.

If you need your content to be relevant for a long time, you should pick a consistent search keyword since it has staying power.

5. Improve video and eCommerce SEO

If your company relies on video marketing or eCommerce (or both), Google Trends can help you understand how trends change.

When searching for a keyword, switch from “Web Search” to “YouTube Search” or “Google Shopping.” The results will only contain one of these two platforms rather than the entire Google search engine. Consider it the YouTube version of Google Trends.

They are really useful since they show you which items or sectors are popular for eCommerce companies. You may also pick ideas for popular videos based on what people look for on YouTube.

6. Concentrate on local audiences

Another valuable feature of Google Trends is the ability to discover more about your audience on a deeper level. When you search for a question, you will discover the areas and locations where your content or items have the highest Google search frequency.

7. Examine your competitors

When looking for a product, some customers opt for a brand that they trust. The same happens if they appreciate a certain blogger’s or vlogger’s videos.

You may observe whether any brands appear in people’s searches by using Google Trends’ “Related queries” feature.

When I search for “coffee,” “Starbucks” is one of the top linked inquiries. When you notice brands in the recommended inquiries, you get a sense of who your rival is and may study their marketing strategy

9. Create an annual calendar

If your specialization entails writing about hot issues that come and go for short periods, you’ll require excellent editorial preparation. When it comes to matters like these, timing is everything. Your content, discounts, or seasonal deals should go live around the time that Google searches trends for the peak.

You will be able to search keywords and themes in advance, verify their historical trends, and schedule your material based on the premise that the patterns will continue to reoccur if you are familiar with Google Trends.

Conclusion

Google Trends may provide insights that can help your business succeed, from anticipating seasonal trends to identifying a fast-emerging specialty. By upgrading popular SEO pieces just in time for peak season, you’ll be able to identify adjacent verticals to grow your inventory and catapult your blog traffic. You’ll be one step ahead of the competition if you use some of the Google Trends suggestions in this post. This is your moment to shine, so seize it!