Consider yourself the CEO of the startup. Your company sells a new type of software that is quickly gaining market share. You are in the process of preparing for an important meeting with a potential investor. In preparation for the meeting, you want to be sure that you are familiar with the competitive intelligence and…
Behavioral email is the process of automatically sending tailored emails to contacts in your database based on their interactions with your company via multiple channels such as social media, email, your website, and others. Behavioral Email Marketing is creating email campaigns targeting email subscribers based on their activity patterns. It considers your present clients rather…
The importance of data-driven content marketing has been widely discussed for years. We’ve probably talked about it a lot; we also put our words into action and make sure that all of our work is supported by statistics. It’s a strategy we’ve used for a while, but as we became a growth marketing firm (which…
The marketing and video marketing sectors are constantly growing. Data, technology, trends, and human behavior can impact how it progresses. Almost all marketing advice, resources, guides, and projections underline the need of incorporating videos into your marketing approach. Video content has evolved throughout the years, from short advertising to live videos, vlogs, and storytelling. According…
Marketers are aware of Client Lifetime Value (CLV), which states that a customer can provide money to a company after the initial sale. The potential is clear; the issue is making it a reality. According to a Consultancy poll, 76% of firms consider CLV as an important term, yet only 42% can effectively quantify it….
The use of videos to advertise and sell your product or service, increase engagement on your digital and social platforms, educate your consumers and customers, and reach out to a new audience is known as video marketing. Video is the second most popular content type for driving social media engagement. Platforms like YouTube and TikTok…
Cross-channel marketing uses many marketing channels to create a seamless customer journey for your target demographic. Channels should collaborate to build a connected message that connects one to the other. Marketers can use people-based marketing to build comprehensive profiles that help personalize the customer experience and build loyalty by engaging with consumers at various touch…
It is very common if your digital marketing strategy does not yield the expected results. Here, you will get to know some of the main reasons why your strategies fail and what you can do to avoid them and get high returns on your marketing investment. While many businesses struggle to compete and garner attention…
Today, most of our material consumption occurs online. A robust digital marketing plan is required to develop a successful digital presence for your brand. “Digital marketing strategy” is a broad word that covers a wide range of topics. Taking up the task on your own can be stressful. A digital marketing strategy is a step-by-step,…
Email marketing is a marketing strategy in which businesses send commercial information to customers on their email lists. Companies can use email marketing to educate customers about new items, advertise future sales, distribute content, or perform a variety of other things to boost their brand and engage with customers. Email marketing may be a very…
Because digital has become one of the most profitable and fastest-growing businesses in the last half-decade, there is a growing demand for successful digital marketing leaders. There are many ways to grow as a digital marketer and digital marketing leader, whether you wish to enter the sector or are already in the business with a…
Digital marketing for startups – In their early stages, all start-ups will face challenges in creating their brand and earning revenue. There are several possible explanations for this. Most businesses not only lack brand recognition but also have limited resources. Marketing is a demanding endeavour that demands considerable planning and organization. The right digital marketing…
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