Marketers are aware of Client Lifetime Value (CLV), which states that a customer can provide money to a company after the initial sale. The potential is clear; the issue is making it a reality. According to a Consultancy poll, 76% of firms consider CLV as an important term, yet only 42% can effectively quantify it….
The use of videos to advertise and sell your product or service, increase engagement on your digital and social platforms, educate your consumers and customers, and reach out to a new audience is known as video marketing. Video is the second most popular content type for driving social media engagement. Platforms like YouTube and TikTok…
Cross-channel marketing uses many marketing channels to create a seamless customer journey for your target demographic. Channels should collaborate to build a connected message that connects one to the other. Marketers can use people-based marketing to build comprehensive profiles that help personalize the customer experience and build loyalty by engaging with consumers at various touch…
It is very common if your digital marketing strategy does not yield the expected results. Here, you will get to know some of the main reasons why your strategies fail and what you can do to avoid them and get high returns on your marketing investment. While many businesses struggle to compete and garner attention…
Today, most of our material consumption occurs online. A robust digital marketing plan is required to develop a successful digital presence for your brand. “Digital marketing strategy” is a broad word that covers a wide range of topics. Taking up the task on your own can be stressful. A digital marketing strategy is a step-by-step,…
Email marketing is a marketing strategy in which businesses send commercial information to customers on their email lists. Companies can use email marketing to educate customers about new items, advertise future sales, distribute content, or perform a variety of other things to boost their brand and engage with customers. Email marketing may be a very…
Because digital has become one of the most profitable and fastest-growing businesses in the last half-decade, there is a growing demand for successful digital marketing leaders. There are many ways to grow as a digital marketer and digital marketing leader, whether you wish to enter the sector or are already in the business with a…
Digital marketing for startups – In their early stages, all start-ups will face challenges in creating their brand and earning revenue. There are several possible explanations for this. Most businesses not only lack brand recognition but also have limited resources. Marketing is a demanding endeavour that demands considerable planning and organization. The right digital marketing…
10 Unique facts about digital marketing – Marketing is a vital component of any form of organization, no matter what type of business we run. It is ever-changing, and we must constantly rethink our thinking. Although this may sound contrary to popular belief, it does not begin with a novel concept or product. It starts…
Think again if you believe Facebook and Twitter are the end-all and be-all social media marketing tools. Say hello to your new best friend: business Pinterest accounts. Repines account for 80% of Pinterest pins, indicating that this is a platform that values shareable content. A pin has a three-month average life, which is much longer…
Recent events have resulted in the globalisation of business operations. Technology is being used by business leaders from various industries to run their commercial ventures. Businesses are heavily utilising digital marketing to improve their performance. With the advancements in this field, this trend will continue to thrive as we approach 2023. What digital marketing trends…
Launch Your Startup: 7 essential tips, strategies and ideas:- Want to launch a start-up, but unsure about it?! No worries we are here to help you out. Launch Your Startup: 7 essential tips, strategies and ideas. Owning a start-up is challenging. Having the strength and knowledge to get a business off the ground is one…
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